Video: Digital Retail and Creating Alignment (SETF)

Video Transcript

Heather Wilkinson, Assistant Vice President, JM Family Way – JMFE
Matt from Southeast Toyota Finance perspective. Where do you see it coming in?

Matt Behrendt, District Sales Manager, SETF
So in 2018, we really got our hands involved and worked with Ryan’s team a lot and and Eric’s team and even the JM&A folks just figuring out where we can help assist through the whole financing process. How do we translate from the buying of the vehicle and agreeing to the selling price to getting them through Finance to offering that the vehicle protection products as smoothly as possible through the transition of this product that we’re creating together.

So it did take a little bit of growing pains. There were some inefficiencies that we uncovered we help the dealers in terms of understanding where we could fit in how to make themselves better and also help them continuously improve internally and then also us internally internally at SETF so by working together with all three of our different business units and then and working with our consumers and our dealers that customer experience got enhanced and made it such a smooth transition that to buy the vehicle.