Video: JM Family Way and Drive for Results (SET)

Video Transcript

Heather Wilkinson, Assistant Vice President, JM Family Way – JMFE
You know drive for results is another value driver when we talk about who we are and what our behaviors are, you know, Eric, I know that we talked extensively about the definition of drive for results. And the definition is we create measurable objectives and hold ourselves accountable to optimize performance. Can you talk to us a little bit about optimize? What does that mean from Southeast Toyota’s perspective, especially in the industry that we’re dealing with now with a supply chain opportunities. How do we optimize performance for our dealers?

Eric Carter, Vice President, Marketing – SET
I’d say starts with the objectives that we set right we hold ourselves accountable and it’s not just some associates. It’s every associate, you know, we look at our core metrics how we define success and we define success with our customer success and we put money behind that quite frankly and yeah when the dealer succeed our associate succeed and not every organization has that topical. When you have that type of alignment that allows you to drive for results and achieve really levels that you wouldn’t before right? I mean, I think about our five state footprint we have about 16 percent of the US population.

But when you look at the Toyota sales penetration, we’re over 24% of Toyota sales in the US. I mean, how does that happen is years and years of driving for results aligning with our customer the dealer and making sure that we put the right Tools in place to help them achieve the results that we see, right? We don’t succeed unless they succeed and it takes alignment across every level of our organization. It’s really, you know fun to be part of that, right?